Building the Brand to Promote our Uniqueness

'Building the Brand to Promote our Uniqueness' is the theme chosen for the next British Cattle Breeders Club Conference which will be held at the Telford Hotel & Golf Resort, Shropshire from 21-23 January 2019.

The conference will focus on ensuring the resilience of the British beef and dairy industries in a changing market environment through effective branding and promotion of its products as unique and valuable.

The new Chair of the British Cattle Breeders Club, Anya Westland, was instrumental in helping choose the conference theme and explains why it is so relevant: “The conference will focus on the new world that is evolving in our industry and how we can develop, defend, protect and brand our uniqueness”

“Continuing to evolve and strengthen co-operation, as well as promoting our brand, will be vitally important in light of increasing pressure on the livestock industry from recent negative campaigns via social media and other channels,” Anya adds. “As we look to the future we must continue to focus positive attention on a cattle breeding industry that not only strives for high levels of animal health, welfare and production efficiency but also aims to deliver high quality and nutritious animal protein products.”

Speakers already confirmed for the conference include:

• Minette Batters, NFU President
• Christine Middlemiss, UK Chief Veterinary Officer
• Jonathan Eckley, AHDB Senior Export Manager

The full conference programme and booking details will be available in early Autumn 2018.

Sponsorship opportunities are now available, please contact the secretary for further details.